Tag a match. Right here.

This is a working piece of the tagging screen. Press a button, pick a player, click the pitch — the event appears below, exactly as it would in the app.

Ashford U18 v Deanfield 63:14 Click the demo to use the keyboard
Click to place the event

No video here — in the app this is your own footage, read straight off your machine.

Pick an event

In the app these are your buttons — rename them, add your own, give them follow-up steps.

Events 0 tagged

Nothing tagged yet. Press a button above, or hit P on your keyboard.

Best used on Chrome, Edge or Firefox. Safari does not currently support full clip extraction.

Who's it for?

Built for analysts without expensive software access

Professional analysis platforms cost hundreds to thousands per season. XIReel covers the core workflow — tagging, clipping, reviewing, exporting — for the people doing the work without the budget.

Students & graduates

Build real analysis portfolios with tagged matches, annotated clips and exported reports.

Grassroots & academy coaches

Review your team's matches and show players exactly what happened, clip by clip.

Entry-level performance analysts

A full tagging-to-presentation workflow while you're between club systems or budgets.

Scouts & recruitment analysts

Code individual players across matches and export the evidence behind your reports.

Sports AI & data annotation

Structured, timestamped football event data with clean CSV / XML output for pipelines.

Features

Everything the core workflow needs

No installs, no licences, no uploads. Open the app and start coding a match.

Keyboard-first coding

Every tag has a mnemonic key you can change. Code a half without reaching for the mouse, and press ? for a printable sheet of your template.

Click the pitch

Mark where events happen on a real pitch. Thirds and channels are worked out for you, passes take two clicks, and shots get a goal to aim at.

Studio

Trim, freeze-frame and draw arrows, spotlights and zones, then group clips into collections and present them full screen.

Analysis centre

Specialist passing, shooting, defending and goalkeeping pages that build themselves from what you tracked, so nothing shows up empty.

Dashboards you build

Metrics, counts, leaders and an event matrix where every cell clicks straight through to those clips and the video.

Your footage stays yours

XIReel reads video locally in your browser. Nothing is uploaded to analyse a match, and the app tells you plainly where your work is stored.

Coding

  • Live taggingcode from a match clock, align to footage later
  • Focus modestrips the app back to just the coding surface
  • Half-time playlistmark moments with one key, review at the break
  • Location queueskip the pitch when it's frantic, fill it in at a stoppage
  • Per-tag clip timingsa shot and a build-up don't want the same window
  • Branching follow-upsask about the assist only when it was a goal
  • Match workspacesload your whole setup in one click
  • Shareable templatesbuttons, follow-ups and shortcuts in one file

Analysis

  • Pick your matchesone game, a handful, or the season
  • Season-wide datapermanent player IDs, trends and per-90 numbers
  • Your own metricswrite formulas from your own tags
  • What stands outwhere the selected matches differ from the rest
  • Review modethe log follows the video as it plays
  • Development targetswhat a player is working towards, measured
  • Match reportswritten from your tags, sections you choose
  • Notes and clip labelsa thought pinned to a moment

Practical

  • Lineups and formation boardXI, subs, captain and minutes played
  • CSV and Sportscode XMLyour codes travel to other tools
  • Backup and restoreone file, plus crash recovery
  • Demo seasona full season to explore before you code one
  • 13 languagesright-to-left included
  • Light and darkfollows your system, or pick one

Privacy-first local workflow. By default, XIReel works locally in your browser — your video files stay on your device and are not uploaded just to analyse a match. Optional account sync for your analysis data is clearly labelled in-app and only happens when you choose it. Read the privacy policy →

Workflow

See the workflow

From kick-off to exported report — the whole loop in one screen.

1

Load footage — or go live

Open a local video file, paste a direct link, or tag live on a match clock and align to footage later.

2

Tag the game

Keyboard-first coding — mnemonic shortcuts you can customise, chained buttons and lead-time compensation.

3

Edit in Studio

Trim, freeze-frame and telestrate on a dedicated editing page.

4

Find the patterns

Pick the matches you care about, then dig in — specialist team and player analysis where every number clicks back to the video.

5

Deliver

Build a presentation with title cards, present it full-screen, or export reports and data.

Tutorial

Learn how XIReel works

Four short walkthroughs, one for each page of the app. Each runs inside XIReel, spotlighting features as it goes, and hands over to the next when you finish — or start wherever you like. Restart them anytime from your name in the top right.

View Tutorial

FOUR GUIDED TUTORIALS

Tagging — code a match while you watch it
— trim, draw, freeze and present
Library — teams, players, exports, backups
Analysis — specialist pages and comparisons

Why XIReel?

Built from a real gap

"XIReel was created after losing access to university-level analysis software after graduation. The aim was simple: build a practical football analysis workflow that lets analysts keep tagging matches, creating clips, reviewing data and building portfolio work without needing expensive software access."

Code your next match with XIReel

Free while in beta. No install — it runs in your browser.

Best used on Chrome, Edge or Firefox. Safari does not currently support full clip extraction.